What Is Inbound Marketing?
What I am talking about is the first definition of Inbound Marketing in the Wikipedia:
Inbound marketing is marketing focused on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “publish their way in” (via blogs etc.) in contrast to outbound marketing where they used to have to “buy their way in” (via paid advertisements). Next best action marketing can also be applied. Traditional marketing (outbound marketing) is where companies focus on finding customers by advertising. This sense is related to intrusion marketing and Godin’s term interruption marketing.
And today I want to focus on the new type of inbound marketing methods that we should use in this world of Internet. You can find great summary in the promotion video of Hubspot about inbound marketing vs the traditional outbound marketing. Inbound marketing mainly includes: SEO , blogging(along with other social media such as twitter, facebook, etc), free books, and so on. And these are readily available to small to medium businesses without too much budget to succeed.
Hubspot also has some great tools for you get started with inbound marketing. Some are free useful tools you can find on their web site. Their paid services and tools are marvelous too. Just Google or Twitter search for “Hubspot” and you can find a bunch of great feedback on their Internet marketing services. Or you may find some tweets about them by following me firstname.lastname@example.org where you find a link to their great Webinar on this top today.
The bottom line is if you have started doing any of these inbound marketing, start something like this today. Don’t be the last one.